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In this in-depth episode of RISE Pakistan, we sit down with Hasnain Mohammadi — a seasoned digital growth strategist who has led marketing, media, and performance transformation across some of the world’s biggest platforms and brands. From managing digital strategy for Coca-Cola across Pakistan & MENA, to leading integrated media for Unilever brands at Mindshare, to driving 100%+ YoY revenue growth at TikTok Pakistan — Hasnain’s journey reflects what modern marketing leadership truly looks like. With over a decade of experience across agencies, global corporations, tech platforms, and nonprofit fundraising, Hasnain has consistently built scalable growth engines — not just campaigns. In this episode, he breaks down how brands can move beyond vanity metrics and focus on structured, measurable revenue growth. We explore: • The real difference between Brand Marketing and Performance Marketing • How integrated communications (IMC) connects ATL, digital, and CX • Scaling 800+ advertisers with structured growth playbooks • What drives 8-figure USD digital growth engines • Full-funnel marketing frameworks that deliver sustainable ROI • Creator-led performance campaigns and TikTok’s evolving ecosystem • Building and leading high-performing digital teams • Data, measurement, ROAS, and operational excellence • Why most brands fail at scaling — and how to fix it Hasnain also shares practical insights for founders, marketers, and students who want to build careers in performance marketing, media strategy, and digital leadership. If you are: A founder trying to scale revenue A marketing professional aiming to master performance A student exploring digital marketing careers A brand leader navigating integrated media strategy This episode will give you clarity, frameworks, and actionable insights you can apply immediately. 👉 Subscribe to our channel for more inspiring founder stories and business conversations. 👍 Like, comment, and share this episode to support the podcast. 🔔 Turn on notifications so you never miss an episode. Connect with Our Guest – Hasnain Mohammadi / hasnain-mohammadi / hasnain.mohammadi / hasnainmo Follow RISE Pakistan: Instagram | Facebook | LinkedIn | TikTok | @RISEPakistan / @risepakistan-podcast #RisePakistan #DigitalMarketing #PerformanceMarketing #BrandStrategy #IntegratedMarketing #MarketingLeadership #GrowthStrategy #RevenueGrowth #TikTokMarketing #Unilever #MediaStrategy #IMC #BusinessPodcast #MarketingPodcast #Entrepreneurship #StartupGrowth #ROAS #DataDrivenMarketing #ContentStrategy #PakistanPodcast #DigitalGrowth #GrowthMarketing #PerformanceAds #MarketingInsights #BrandBuilding #ScaleYourBusiness #LeadGeneration #ConversionStrategy #FullFunnelMarketing #MarketingMastery #BusinessGrowth #FounderMindset #MarketingStrategy #CreativeStrategy #SocialMediaMarketing #PaidMedia #Advertising #DigitalLeaders