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You can spend all your time building a product. But if the experience of that product is poor, all those hours you put in will be for naught. Whether it's a product, a large scale event, or even a simple meeting, experience matters. We've reached the season finale episode! And to close us out I sit down with Jason W. Taylor, Founder of CodeLaunch, to break down how a 50-person conference room with a bad mic evolved into a full-on Hollywood-production-level startup spectacle with lights, crowds, and its own culture. As the new host and live entertainment of the CodeLaunch show, you've heard me talk up what makes the show amazing. Now you get to hear direct from the Founder on taking an event and making it an experience. We get into why CodeLaunch works, the importance of negative feedback, how to leverage partner marketing, and why sponsors never get five minutes to bore the room. We recorded this in-person from the CodeLaunch production studio on the eve of the 2025 CodeLaunch World Championships in Dallas.