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Johan Haelterman, Chairman of the Executive Committee at NBN talks about NBN as a knowledge provider and how standards can be a source of wisdom. In this #LeadershipDeepDive Interview, Hendrik Deckers talked with Johan about the future of standards and what role NBN plays as a knowledge provider. They also talked about different standards and how standards are developed. As well as their purpose and benefits, and the role of standards in the race to net zero. Why are standards important in business and in society? What is the purpose of standards? How many standards exist? How is the process of publishing standards? What's the role of standards in becoming more sustainable? Watch the full interview to find out!