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We worked with MAC Cosmetics to create a fully integrated campaign that features a diverse cast with differing looks, backgrounds and ages all under the umbrella of What’s Your Thing. Everyone has a ‘thing’ that makes them ‘them’. A certain thing they do that underlines their individuality, whether it’s the way they move, laugh, dance… a tattoo. That ‘thing’ includes beauty, too: One person may like a bold lip, for another, it’s all about skin. With ‘What’s Your Thing?’ we celebrate the individuality and self-expression of Britain in all its eclectic glory and dramatize how MAC helps people achieve that ‘thing’ with its iconic products. ___ Glossy Award for; Best Use of Video by a Beauty Brand Spring Studios – M.A.C. “What’s Your Thing?” Vogue Award for; Runner up Most Memorable Ad Campaign Campaign Runner Up - Services to Diversity ___ Strategy Director : Christianne Hamilton Creative Director : George Yandel Creative Director of Copy : Jess Clark Art Direction & Design lead : Clare Merrick Design support : Robyn Hislop Director / DOP: Victor Bastidas Photographer : Alex Bramhall 2nd Unit Photographer : Ben Simpson Stylist : Natalie Wandsborough-Jones Make-up : M.A.C Hair : Tyler Johnston ___ Subscribe to our YouTube channel Instagram: / springstudios Facebook: / springstudios LinkedIn: / spring-studios