What is Vinitaly USA? Find out with President of the Italian Trade Agency, Matteo Zoppas скачать в хорошем качестве

What is Vinitaly USA? Find out with President of the Italian Trade Agency, Matteo Zoppas

Today in this very special edition of On The Road Special Edition, Stevie Kim is in the Windy City -- Chicago! In conversation with Matteo Zoppas, President of the Italian Trade Agency (ITA), Stevie Kim discusses the origins and inspiration behind the idea to bring the greatest wine trade fair in the world to the United States, the challenges and opportunities of marketing wine in the complex US market, and the role of the Italian Trade Agency in promoting Italian wine and the Made in Italy brand more generally. President Zoppas also explains the inspiration behind the Wine Business Forum, an event that brings together producers, operators, distributors and buyers and gives them the opportunity to share ideas but more importantly to do business together. President Zoppas also provides an update on the candidacy of Italian cuisine to receive UNESCO World Heritage status. "We took the risk. We took the challenge. The target has been reached. So it's mission accomplished, even more than expectation". With apologies for the sound quality -- this is, after all, the Windy City! -------------------------------------------- To find out more about Vinitaly USA visit: https://www.vinitalyusa.com To find out more about the work of the Italian Trade Agency visit: https://www.ice.it/EN -------------------------------------------- MammaJumboShrimp is a podcast, a book and a wine school - and so much more!! We love to eat, drink and travel, seeking out the very best that Italy has to offer! Check out our "On the Road Special Editions" hosted by Stevie Kim, as well as our regular conversations with some of Italy’s most interesting wine personalities and producers. Find out more at: https://www.italianwinepodcast.com https://www.italianwineacademy.org https://mammajumboshrimp.com