Q&A: Scaling an E-commerce Brand to $10M/year скачать в хорошем качестве

Q&A: Scaling an E-commerce Brand to $10M/year

My Instagram:   / tristanseverijns   My Twitter:   / severijnss   - Alia full-screen email popups: If you don't use full-screen email popups, you're leaving money on the table. Our pop-up averages a 19% sign-up rate, which we use Alia for, they help with split-tests to improve the pop-up as much as possible as well: https://apps.shopify.com/alia?mref=tr... I split-tested the Alia pop-up vs no pop-up, which didn’t hurt the sitewide conversion rate. In fact, it actually performed better with the Alia pop-up, probably because it helps clarify the offer right away. - Alex's community: I often get asked to make in-depth technical e-commerce knowledge, tactics, info videos, but that's not where I want to take the channel. To learn more about this, check out my friend Alex, who founded https://pupring.com, a brand similar to mine, just in a different niche (custom jewelry for pets rather than travel) and around the same scale. He posts a lot publicly on his YouTube channel, including his whole ad account (extremely valuable):    / @alexdjordjevic   And he has a community you can join: https://ecom.live/?via=tristan. You can ask Alex questions, join group calls, and see even more in-depth videos and tactics that are currently working. I'm also in the community. You can send me messages there. I will respond quickly, answering a few times per week. You don't have to join, you can also just DM me on Instagram or Twitter, but I'm slow to respond there, as I go through all new messages once in a while. I initially joined the community and paid for it myself because I wanted to see if it was worth it to refer people unbiasedly. It is, because I got ideas out of it that made me more money than the membership costs. I thought it would be a good place to send people who ask me these questions, so I asked Alex if he wanted to collaborate with the Journey, as I don't want to make these videos myself. He covers all topics, in videos, calls, and messages, just ask him about them. If you join the paid community, please let me know if you think it's worth it. - In August 2019, when I was 16, I went on an exchange to the USA. That's where I started my e-commerce brand: Exchange Life I only began documenting my journey in August 2022, but the brand was still making no profit, as paid ads weren't working. This is my first video:    • Moving To Bali | Quitting My Job | Droppin...   So, I ran a TikTok agency to fund my travels, trying to meet like-minded people and fund the brand. That's why, in the first videos, I talk about SMMA. In August 2023, I moved back to my hometown so I didn't have to worry about living costs. I dropped all my agency clients and went all-in on the brand. This video is the moment I made that decision:    • Going all-in on my e-commerce brand (movin...   This is when I started scaling paid ads for the first time. So, you can learn from my journey building a brand from 0, from meeting the right people to scaling. I hope these videos plant seeds that will change something in your life, just like the people I respect most did for me. Main goals of the channel: • Make a meaningful impact on your journey • Build a community of like-minded people • Invest in the community's coolest ideas If you want to learn more about my journey, from before starting the brand to when I went all-in, watch this video:    • From Lost & Broke Dropout to Building My B...   - 0:00 Introduction About My Journey 1:55 What have you figured out in 2024 that has been the biggest factor in scaling your brand? 4:04 Why don't you train MMA? 4:39 How do you manage running a business and traveling a lot? 6:28 How do you fulfill your orders? Any 3PL suggestions? 7:04 Any non-obvious e-commerce insights you had this year? 8:21 Are you open to supporting young e-commerce entrepreneurs in 2025? 9:27 If you could teach me one thing about life, what would it be? 10:35 Would you run your own networking events? 12:04 Do you invest your money into anything besides back into the business, stocks, property, etc? 12:59 Any regrets this year or something you would have done differently? 14:31 What is one thing you're proud of this year? 15:23 Biggest learnings on ad creatives and ads scaling in 2024? 16:43 Is dropshipping dead? Is branded the new way? 17:04 Have you ever thought of pivoting from the current brand? 17:43 What do you think of Mexico City? 18:07 Best advice on influencers from your experience? 19:45 Do you think it makes sense to overspend on the apartment place you get while traveling? 21:09 What brought you the most happiness this year? 22:53 You started your brand immediately after your agency or did you first dropship? 24:22 Number one lesson you have learned in 2024 26:14 What are the steps you would take from ideation to 10K/month in e-commerce? 27:38 New Year villa party in Cape Town with Matt from Spacegoods 29:50 What is Matt from Spacegoods planning to do differently in 2025?