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Used car sales data adds insight to the automotive industry. While used car sales in South Africa dwarfs new car sale, new car sales are an important feeder to the used car retail market place. I was recently joined by Mike Mabasa, Naamsa CEO, and Richard Rice, Kantar Business Development Director, to speak about the future of the automotive industry. Not only from the AutoTrader car industry report and the data it contains, but also from an SA manufacturing perspective of electric cars. Read more on how car dealerships layer experience with data: https://www.georgemienie.co.za/car-sa... - On a journey through the eye of the storm “the automotive digital revolution in South Africa”. George Mienie is an architect of change and the driving force behind AutoTrader’s successful transition from a traditional print business into a digital giant and clear market leader in its category, being at its helm since 2007. Being instrumental in the sale of AutoTrader twice over the last decade and a half, including the orchestration of a management buy-out and then the eventual sale of the business to the Naspers Group. AutoTrader is now 20 times bigger as a digital business than it ever was in print. After successfully transitioning AutoTrader into a fully online marketing and technology business while continuing to grow revenue and profits, it was time to find more efficient ways for the automotive industry and car dealerships to buy and sell cars online. A solid social media presence on all major social networks, reaches and influences the automotive industry with insights pushing the envelope and driving the motoring economy of South Africa forward. Instagram: / georgemienie Facebook: / georgemienie.co.za Twitter: / georgemienie.co.za LinkedIn: / georgemie.co.za - Hosts #AutoCentral, a fortnightly motoring and tech podcast sharing insights to a digital audience. A guest on the GarethCliff show every Friday at 7:45am hosted by CliffCentral.com Podcast Shows: https://www.georgemienie.co.za/podcasts/