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Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting... ********************************************************** Ian Redding is the CEO of Swire Consulting Group, where he helps organizations unlock growth and performance through structured, ROI-driven change programs. With a background in analytical consulting and hands-on operational improvement, Ian combines financial rigor with a people-centric philosophy. In this episode, we explore how consultants can deliver measurable results while building long-term stakeholder alignment, and what it takes to scale advisory work across industries and geographies. ********************************************************** Links: StreamYard (for guest): https://streamyard.com/9cd5933n2r YouTube (for sharing): • How to Deliver Change with Compelling ROI ... Apply to be a guest: https://ghapodcast.com/application-to... ********************************************************** Ian's Bio: Ian Redding is the CEO of Swire Consulting Group, a firm focused on performance improvement, strategic growth, and capital efficiency. He has over a decade of experience delivering ROI-driven change programs across industries and geographies. Previously a Business Analyst at Renoir Consulting Group, Ian specialized in identifying root causes of underperformance and structuring improvement initiatives with clear financial returns. A graduate of the University of Cambridge (MA, Natural Sciences), he combines analytical rigor with a pragmatic, stakeholder-focused approach to transformation. ********************************************************** Show Notes: Ian Redding founded Swire Consulting Group to help businesses identify and realize performance improvement and growth opportunities. With over a decade of experience in delivering structured change programs, his work focuses on tangible financial outcomes, not theoretical strategy decks. His approach is grounded in operational reality. Earlier in his career, Ian worked on factory floors and within restructuring environments, identifying inefficiencies and delivering measurable savings, including projects generating hundreds of thousands in accepted savings proposals. That analytical discipline still underpins his consulting model today. What differentiates Ian’s philosophy is his emphasis on people-centric transformation. He believes sustainable ROI comes from engaging stakeholders at every level, from senior leadership to frontline operators. For consulting firm owners, this balance between financial impact and human alignment is where long-term value is created. ********************************************************** Proposed Interview Structure: 1. What originally drew you into consulting, and how did your early operational and analytical roles shape the way you run Swire Consulting today? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients right now? Are you primarily advising founders, boards, investors, or operational leadership teams? 4. How do clients typically find you, and what has worked best for you in positioning Swire Consulting as a credible, ROI-driven advisory firm? Current Acquisition Channels: Referral, Content Sub Question: What do you think about podcasting as a marketing tool for consultants in strategy and performance improvement? 5. When you’re selling ROI-driven change, how do you build enough trust and conviction for clients to commit to meaningful transformation? 6. How do you retain clients over the long term? What do you specifically do to ensure they come back, expand engagements, and build lasting relationships with you? 7. Where do you find yourself most stuck right now as the CEO of Swire Consulting (if at all)? 8. Looking ahead, where do you see the biggest opportunity for ROI-driven performance consulting over the next few years?