E133: Goodbye Websites. Hello AI Commerce. скачать в хорошем качестве

E133: Goodbye Websites. Hello AI Commerce.

What is the future of e-commerce? In this episode, the Operators tackle the biggest questions facing brands today. We explore the rise of "Agentic Commerce" and the concept of the "Me Store". A future where personal AI assistants curate and conduct our shopping, potentially replacing the traditional e-commerce storefront as we know it. The conversation then dives deep into one of the most critical topics for any founder: brand. How do you distinguish between building an enduring brand versus chasing a fleeting trend? We break down the Stanley cup phenomenon as a case study and debate the best ways to measure true brand power. Is it about pricing power and repeat purchase rates, or is brand evangelism the ultimate metric? Finally, we explore different strategies for brand growth and category expansion, looking at how to stay true to a core customer while still finding new avenues for growth. Join us for a forward-looking discussion on the threats, opportunities, and strategic pivots required to win in the next era of commerce. Chapters: 00:00:00 - Introduction 00:06:15 - Stealing Marketing Ideas from 50 Years Ago 00:17:47 - How AI Will Change E-Commerce Forever 00:36:44 - How Do You Actually Measure "Brand"? 00:49:30 - Analyzing Post-Purchase Survey Data 00:56:52 - Brand vs. Trend Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source... Saras. https://saras-analytics.typeform.com/... Subscribe to The Marketing Operators Podcast here:    / @marketingoperators   Subscribe to The Finance Operators here:    / @financeoperatorsfops   Sign up to the 9 Operators newsletter here: https://9operators.com/