People buy from people: why Creator CEOs are the future of business | business.connected скачать в хорошем качестве

People buy from people: why Creator CEOs are the future of business | business.connected

This is business.connected, the show for small business founders from Vodafone, The Nation's Network. For more: https://www.vodafone.co.uk/business/s... The Nation's Network: Vodafone is the nation’s most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025’s major summer events. See full verification of the substantiation: vodafone.co.uk/TNN EPISODE FIVE What does it really take to build a business off the back of your personality, creativity, and lived experience? In this episode, three creator CEOs break down the reality of building companies in public while navigating audience expectations, platforms, personal boundaries, and the pressure to keep innovating. Jo Bird is an independent brand consultant and speaker who helps brands find and own their voices so they can be seen, heard, and chosen, in a world where attention is fleeting and it’s easy to get lost in the noise. Amelia Sordell is the founder of Klowt, the UK’s leading personal branding agency, weaving founder journeys into business strategies and turning executive teams into a brand’s biggest competitive advantage. Dominique Bogle Khan is the founder of Hair Anatomy UK, a brand offering high-quality synthetic hair wigs, born out of her own experience with alopecia and grown through TikTok Shop. In this episode, they discuss: How creator CEOs are redefining what leadership and brand building look like Building a business from your own story and using content to create trust Why creators have a competitive edge in 2025 How to balance vulnerability, privacy, and performance online The emotional cost of building a company in the public eye Systems, delegation, and the shift from solo chaos to scalable business The tech and tools powering their content and operations What to do when your aesthetic gets copied The realities of burnout, boundaries, and treating social media as a job Their biggest mistakes and insecurities as creator CEOs What they believed five years ago that they no longer do Timestamps: 00:00 – Introductions and what a “Creator CEO” actually is 02:29 – Redundancy, side hustles and redirection into running your own thing 03:15 – Falling into creating and why early content gives you options 04:07 – Platforms, low barriers and why it has never been easier to build a brand 06:09 – People buy from people and being your own customer as an edge 09:27 – What people get wrong about Creator CEOs and the vulnerability question 10:36 – Personal vs private and the weekly content system that drives sales 15:01 – Exploring the tools to amplify your personal branding 17:11 – Offline reputation, doing the unscalable and telling stories 19:32 – Do you really need your face on camera to grow a business? 22:33 – Introverts, extroverts and training yourself to perform on camera 25:02 – AI clones, dupes and protecting your aesthetic and IP 29:08 – The biggest mistakes Creator CEOs have made and what they learned 32:05 – The emotional journey of building a business in public 33:42 – The creator vs consumer mindset and treating social media as a job 36:00 – Biggest insecurities: judgement, cancellation and brand reputation 38:20 – Platform risk, how to own your audience and innovate beyond social 41:27 – Why you should build brands beyond your name 43:56 – Things creators believed 5 years ago & why they don’t now. Final takeaways.