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What causes checkout abandonment? You’ve already done the hardest part: driving traffic and getting buyers to checkout. But if your conversion rate drops at the last step, the problem usually isn’t demand. It’s friction. In this video, we break down the Top 4 Checkout Conversion Rate Killers that quietly sabotage digital commerce performance — and what you can do to fix them fast. From clunky forms to missing payment methods, these issues create unnecessary drop-off right when customers are ready to buy. You’ll learn how to spot and eliminate: Friction-filled checkout flows that slow customers down Limited payment options that don’t match buyer expectations Surprise costs, taxes, or fees revealed too late in the flow Lack of true localization across regions and markets If you’re serious about protecting conversion at checkout and scaling globally without added complexity, this video is a great place to start. 👉 Learn more about friction at the point of sale: https://grow.cleverbridge.com/frictio... 👉 Request a demo to evaluate your checkout performance: https://grow.cleverbridge.com/lp/talk... #CheckoutOptimization #B2BCommerce #MerchantOfRecord