Should You Use Enhanced Measurement in GA4 or GTM? скачать в хорошем качестве

Should You Use Enhanced Measurement in GA4 or GTM?

In this lesson, you’ll learn exactly what Enhanced Measurement is in Google Analytics 4 (GA4), how it works, and—most importantly—when you should NOT use it. We walk through each Enhanced Measurement toggle (scrolls, outbound clicks, file downloads, video engagement, and more), explain what data it collects automatically, and discuss common issues like duplicate tracking when using Google Tag Manager (GTM). This lesson is part of our eCommerce Measurement Plan course, where we focus on building clean, reliable, and scalable tracking setups. 🎯 What you’ll learn: What Enhanced Measurement does in GA4 How to enable or disable Enhanced Measurement When Enhanced Measurement causes duplicate events Why GTM-based tracking is often the better choice Best practices for eCommerce websites 📘 Full course available here: 👉 https://courses.hishamghanayem.com/co... 🔔 Subscribe for more GA4, GTM, and eCommerce analytics tutorials.