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*Low-Budget Restaurant Startup Guide: Endorphin vs. Dopamine Concept* Thinking of opening a restaurant with limited capital? In this video, I break down the realistic approach to surviving (and actually making money) in the food business—based on my experience running a 32-seat pub with just 1 part-time member and saving $80,000 after COVID. Most “low-cost startup” advice is fantasy. Here’s the truth: *What You’ll Learn* ✔ Why you still need ~$50K in Korea or ~$100K in the U.S. to start ✔ Why “Dopamine-style” trendy restaurants burn out fast ✔ Why “Endorphin-style” restaurants are the only viable model for low capital ✔ How to design a heat-to-serve system to eliminate labor cost ✔ The exact menus, customer types, and rhythms that create strong repeat visits ✔ Why differentiation should come from **flavor rhythm**, not interior design ✔ How to build a high-ROI, stable, Toyota-Pub-style business *Key Concepts* *Dopamine Stores:* – Trendy, visual, Instagram-heavy – High churn, low repeat visit – Expensive interiors & constant reinvestment – Good for corporations, terrible for small owners *Endorphin Stores:* – Comfort-focused, low-sugar, familiar flavors – High repeat visits, low volatility – Sound & flavor design instead of interior design – Perfect for low-capital solo entrepreneurs *Who Should Watch This* • Anyone dreaming of opening a small restaurant • Fired/laid-off workers planning a pivot • U.S. F&B entrepreneurs trying to survive insane margins • Small business owners redesigning their concept • Anyone following the Endorphin vs. Dopamine series If you want a restaurant that survives on low capital—and actually turns profit year after year—you need an endorphin-style model. This video shows exactly how to build it. 👉 Original Article: https://saltnfire.net/2025/05/28/qna-...