How to Write Copy That ISN’T “Sales-y” скачать в хорошем качестве

How to Write Copy That ISN’T “Sales-y”

Want more resources to help you improve your copy? Join the Copy That! Patreon ➡️   / thecopythatshow   Want tips and guides for clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️ https://courses.copythatshow.com/ccc-... Ready to upgrade your skillset with marketing knowledge? Check out our E-Marketer Master Plan ➡️ https://courses.copythatshow.com/ct-u... Join our email list for free tips, alerts, wacky stories, and notifications about new stuff we're making ➡️ https://www.copythatshow.com/yt-signu... The Copy That! Discord server ➡️   / discord   ~-~~-~~~-~~-~ The truth is, no one likes feeling like they’re being sold. So when your all-caps, perma-underlined, overdramatic copy hits their eyes… That’s a recipe for a bomb. But we all know that “sales-y” copy like that CAN work… the key is understanding why it works and how to adapt the principles behind its efficacy to the situation you’re in. That’s why Alex is here today to explain why “sales-y” copy exists and then show you exactly how to fix it using real examples - so that you can write better copy that your clients will love. Fixing “sales-y” copy comes down to 3 main components: Understanding the context of your copy and what your audience (and client!) want to see Avoiding two HUGE mistakes new copywriters make when writing their first copy Making sure that one most important component of your copy always shines through (it’s not style or persuasiveness) ~-~~-~~~-~~-~ Want a complete guide to writing copy, research, sales psychology, and landing jobs or clients? Check out our free Copywriting Megacourse ➡️    • The Copywriting Megacourse | The Only Cour...   ~-~~-~~~-~~-~ Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre. Production, VFX, and Editing by Noah Sokolsky