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Contractors hear it all the time: know your numbers. But no one ever explains what that actually means. In this episode of Construction Champions, Ron Nussbaum breaks down construction business numbers in a way most contractors have never seen before, not from accounting reports or complicated spreadsheets, but from a simple, practical funnel perspective. Ron explains how every construction business runs through the same core flow: Leads → Appointments → Sales Calls → Closed Jobs → Installs → Paid Revenue. When you understand this funnel, you stop guessing. You stop relying on emotions. And you start controlling your business with facts. Using real examples, Ron shows how knowing your conversion percentages allows you to: Predict revenue before it happens Identify hidden problems inside your business Understand exactly where profit is being lost Pull the right levers instead of guessing Scale without scaling chaos This episode lays the foundation for how Construction Champions will approach problem-solving in 2026 using data, clarity, and permanent fixes instead of assumptions. If you want confidence in your business decisions and real control over growth, this episode is required listening. Helpful Resources for Construction Champions These are tools and places we share because they can help you win on the job and in business. Join Our Free Community Meet other builders and leaders in our free Skool group. We share tips, training, and real talk every week. https://www.skool.com/mission-elite-o... LiveSwitch — Easy Jobsite Video I am an ambassador for LiveSwitch because it helps you record clear video on the jobsite. Use it to track progress, do walkthroughs, and protect your business if questions come up later. It is simple, fast, and made for real work in the field. LiveSwitch (Jobsite Video Tool) https://join.liveswitch.com/construct... Listen on Wreaths Across America Radio Hear Construction Champions on national radio. Mondays at 2pm ET and Saturdays at 8pm ET https://www.wreathsacrossamerica.org/... Connect with Ron LinkedIn: / ron-nussbaum BuilderComs — Better Client Communication BuilderComs helps construction teams keep all client messages in one place. No more missed calls or lost messages. Clear, simple, and built for construction. https://www.buildercoms.com/ Construction Champions Podcast Website See all episodes, guests, and updates. https://www.constructionchampionspodc...