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Andrea Zoellner: Effective Copywriting Tips for Better UX, WordPress Conference New York 2018

WordPress Conference in New York, 2018, September 15-16 Andrea Zoellner: Effective Copywriting Tips for Better UX About the subject: Andrea will share a few copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight. When we think about UX we’re often too focused on fonts, colors, and flow to think about microcopy‚ those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates. About the speaker: Andrea is a Content Creator at SiteGround and the lead organizer for WordCamp Montreal. She trained as a broadcast journalist and worked in corporate communications before trading it for a career in tech. Now, she spends her days developing brand messaging, copy editing, and blogging. When she’s not at home in Montreal, Canada, she’s sampling the digital nomad life and documenting her adventures on her travel blog. You can find Andrea at http://andreazoellner.com, on Twitter @andreazoellner, on LinkedIn   / andreazoellner   or at [email protected] Her 36 slides are available at LinkedIn, here: https://www.slideshare.net/AndreaZoel... Location: Convene, 117 West 46th Street, New York, Shubert Track room https://wordpress.org https://2018.nyc.wordcamp.org SPONSORS: Gold Sponsors: WooCommerce https://woocommerce.com/ Jetpack https://jetpack.com/ Bluehost https://www.bluehost.com/ GoDaddy Pro https://www.godaddy.com/pro Qualpay https://www.qualpay.com/partner Plesk https://www.plesk.com/ WPengine https://wpengine.com/ Silver Sponsors: DreamHost https://www.dreamhost.com/ Hover https://www.hover.com/ SiteGround https://www.siteground.com/ ConveyThis https://www.conveythis.com/ Local by Flywheel https://localbyflywheel.com/ Bronze Sponsors: BoldGrid https://www.boldgrid.com/ Pantheon https://pantheon.io/ Ethereum Sponsors: Kusanagi https://www.prime-strategy.co.jp/ CodeRex https://www.coderex.co/ Yoast https://yoast.com/ A2Hosting https://www.a2hosting.com/ Pilvia https://pilvia.com/ Community Sponsor: Bibblio https://www.bibblio.org/ Live captioning provided by White Coat Captioning at @whitepxg and https://www.whitecoatcaptioning.com The video was produced by ILDIKO NYARI, https://ildikonyari.com All recorded WordPress Conference presentations with slides are at: https://ildikonyari.com/interests/wor... #wordpress, #wordcamp, #copywriting, #andreazoellner, #conference, #newyork, #zoellner, #contentdesign, #linkedinzoellner, #editor, #editiorialcontent, #contentmanagement, #andreazoellnercom, #wordpress2018, #wordcamp2018, #wordcampnewyork,