Special Design Bites | Daniel Rosenberg - The MAGIC of Semantic Interaction Design скачать в хорошем качестве

Special Design Bites | Daniel Rosenberg - The MAGIC of Semantic Interaction Design

In this guest lecture, Professor Rosenberg will introduce Semantic Interaction Design, an innovative method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create optimal experiences for users. In this talk you'll learn: 1) How cognitive science lends itself to Semantic Interaction Design 2) Real examples of the benefits and success of this new approach 3) How to convert product requirements into initial UX designs 10X faster 4) How to design experiences with higher initial quality 5) The 4-layer UX framework that unifies UX grammar, presentation, flow and game theory 6) How this method incorporates data driven business decisions to guide product success This lecture introduces Professor Rosenberg's new book titled UX MAGIC, which explores how designers can more effectively transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design so that it uses the smallest number of screens and minimum number of flow steps. Daniel Rosenberg is the 2019 recipient of the SigCHI Lifetime Practice Award for his combination of technical and leadership contributions to the field over the past 40+ years. Currently, he is a UX consultant and an adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation and edits the “Business of UX” Forum in ACM Interactions magazine. Dan invented many of the standard GUI design patterns we use today during the early days of the software industry, when he worked as a User Interface Architect for Ashton-Tate & Borland. These include the first GUI Integrated Development Environment, defining the workspace style UX for programming and creative tools. He invented Tabs as a UI mechanism and also designed the first GUI administration UX while he was the UX VP at Oracle. Over the course of his career, Dan has introduced many UX methods that are now common practice. Documented examples include coauthoring the Rapid Prototyping chapter in the first Handbook of HCI (Elsevier 1988). At a CHI1988 special session he introduced the UX community to the concept of GUI look and feel as an integral part of corporate branding. During this same period, he coauthored Human Factors in Product Design (Elsevier 1991), the first consumer product focused HF textbook which revolutionized both design education and practice for over a decade. With his new book UX MAGIC Dan shares his cumulative knowledge of IxD science, theory and practice in a comprehensive new method he calls Semantic IxD that he hopes will once again propel the whole HCI field to greater success. ______________________________________________________________________________________________________ HanaHaus Design Bites Meetup "It is easier to act your way into a new way of thinking than to think your way into a new way of acting" - Jerry Sternin. If design-thinking is all the rage, why are your skills not getting any better? Has your ability to brainstorm improved? Are you now sketching your ideas, rather than writing them? We sum up the current situation as: too much process, too little craft. Our stance is: design should be learned skills-first. As you get better at applying your skills and reflect on your experience, you will naturally develop a better understanding of the process as well. Think design-doing instead of design-thinking. Now, we know just how overwhelming it can be to decide where to start. That's why we created Design Bites. Each session of d.bites takes one skill and teaches it with rigor. See examples from real projects, try it out a minimum of three times and learn from others in a fun, lighthearted way. As you get better at one skill, you will find yourself getting better at other skills, too. Learning how to interview better will dramatically improve your understanding of your product, and your validation skills, too! Like any good gym instructor, we will push you to do more reps as we push the envelope on design-doing skills ourselves. You do not need any previous knowledge of design-thinking to join this series. Just a healthy curiosity on design-thinking and a willingness to be nudged to action. We will not be covering the design process but will refer to it. If this is your first time, we suggest taking a look at http://sap.to/6051GIkox's virtual crash course here to understand the design process.