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We live in a world where influence and likability are prolifically monetized. But is it all a "content race" to the bottom? A race to a place without happiness, fulfillment, or human connection? Atticus explores the impact of our yearning to be liked and how it negatively influences the way we live our lives. What did people want to be when they grew up 40 years ago? Maybe an astronaut, teacher, doctor? What does today's generation want to be? A YouTuber or a TikToker. The world continues to change, and so has Atticus. With a courageous leap into the future, he creatively combines anonymity and art in the digital realm of the metaverse. His new avatar is revealed on the TEDxPortland stage in this groundbreaking talk. His idea is rooted in hope and that it will influence people to share their art without feeling the need to be famous. Atticus was part of a historic 7,000+ attendee Year 10 experience. After three reschedules due to the Pandemic, our Core Organizing Team persevered through 1,164 days of planning and execution to produce the event for Portland, OR. ****** With special thanks to the University of Oregon for presenting partnership, a world class stage design provided by Meyer Pro Inc, an incredible legacy bound Event Book provided by Premier Press and to the creative digital craft provided by Enjoy the Weather & Victory Creative. All of our Partners and event history can be found at TEDxPortland.com Atticus is the anonymous New York Times bestselling author of Love Her Wild, The Dark Between Stars, and The Truth About Magic. He is a storyteller and observer dubbed “The #1 Person to Follow” by Teen Vogue. He has been followed, quoted and retweeted by the world’s top superstars. Born in the Pacific Northwest, he has spent much of his life exploring the world and now calls California home. He loves the ocean, the desert, and playing with words. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx