Wavelength 2026 | Day 1 скачать в хорошем качестве

Wavelength 2026 | Day 1

In an era dominated by speed, metrics, and endless scrolling, Wavelength 2026 offers a front-row seat to conversations that demand presence, attention, and depth. Hosted offline at MAHE Bengaluru, Wavelength is a media conclave designed as an experiential space—where ideas unfold in real time, beyond algorithms and feeds, through dialogue, disagreement, and lived perspectives. Organised by the Department of Liberal Arts, Humanities & Social Sciences (DLHS), Manipal Academy of Higher Education (MAHE), Bengaluru, Wavelength brings together industry professionals, journalists, marketers, filmmakers, academicians, and students to examine what truly endures in contemporary media. PANEL DISCUSSIONS: Integrated Marketing Communication (IMC): Culture Marketing This panel explores how brands can move beyond short-term visibility to build cultural relevance, emotional resonance, and lasting relationships. The discussion focuses on meaning-driven communication, brand equity, and designing experiences that live beyond impressions. Journalism: Virality vs Trust — Is Social Media the New Newsroom? As news increasingly travels through feeds and platforms, this panel interrogates the tension between speed and credibility. Speakers examine journalistic responsibility, public trust, and the challenge of accountability in a hyper-digital media ecosystem. Across both panels, Day 1 invites audiences to rethink how communication is created, consumed, and remembered—shifting focus from what trends to what lasts. Follow along as Wavelength traces the shifting currents of media, culture, and storytelling.