How Font Size Affects Price Perception (Don't lose Clients) скачать в хорошем качестве

How Font Size Affects Price Perception (Don't lose Clients)

How Font Size Affects Price Perception // As a designer, you create visual solutions to communicate effectively to a target audience. When it comes to proposal documents, we should use our best design strategies to communicate project prices to our clients. One of these tactics includes using font sizes to our advantage. In summary, if you want your number to appear small, use a small font; if you want your number to appear large, use a large font. When presenting project pricing to our clients in our proposal design, we can use this technique to make our prices seem smaller and our discounts seem larger. This video explains the "why" behind font size choices in proposal design. Check it out! Thanks for watching! ******* The article mentioned in the video... "Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood" by Keith S. Coulter and Robin A. Coulter https://pdfs.semanticscholar.org/3760... ******* BOOK: The Psychology of Graphic Design Pricing Learn: http://www.michaeljanda.com/psychopri... Buy: https://amzn.to/2WSTu0T ******* BOOK: Burn Your Portfolio Learn: http://www.michaeljanda.com/burnyourp... Buy: https://amzn.to/2DULoNH ******* FREE: Download the New Project Interview & New Project Analysis http://www.michaeljanda.com/newproject ******* Let's connect! Instagram:   / morejanda   Twitter:   / morejanda   LinkedIn:   / morejanda   Facebook:   / morejanda   Facebook (Author Page):   / evenmorejanda   ******* Learn more at http://www.michaeljanda.com