Podcast Interview - Coventry Universit скачать в хорошем качестве

Podcast Interview - Coventry Universit

In this episode, we sit down with Shaun Hutchinson and James Ayre, the new leadership team for the BA Automotive and Transport Design course at Coventry University. They share insights into the university's prestigious 50-year heritage and how its location in the Midlands—the heart of the UK's transport industry—provides students with unique access to OEs, consultancies, and prototype makers. The discussion dives deep into the evolving curriculum, which is being restructured around three core pillars: design thinking, visualizing/drawing, and making. While the course leverages cutting-edge technology like VR suites and digital modeling, Shaun and James emphasize a return to "making stuff", utilizing one of the largest clay modeling studios in Europe to ensure students remain connected to the "spirit of making". Key topics include: Heritage: how long-standing industry relationships and a global alumni network, including names like Jerry McGovern, drive student employability. AI Integration: a look at how artificial Intelligence is being used as a high-speed accelerator for visualization and decision-making, while maintaining that the "initial spark" must always come from the human designer. Industry Collaboration: the importance of bringing professionals into the studio to provide "extra voice and clarity" and to prepare students for a fierce, competitive world. Specialization and Career Paths: moving beyond "superstar exterior design" to encourage students to find their strengths in CMF, interior design, HMI, or technical modeling. Student Success: reflecting on recent triumphs, such as students Charlie and Harry winning the Autodesk "Power of Brand" competition. Whether you are an aspiring designer or an industry professional, this conversation offers a comprehensive look at how one of the world's leading design schools is balancing traditional craftsmanship with the digital future. #alias #vred #designeducation #coventryuniversity