Influencer Marketing in Japan. An Interview with Hotice. скачать в хорошем качестве

Influencer Marketing in Japan. An Interview with Hotice.

In this episode we sit down with Jin Hirota, Senior Account Executive at Hotice, to dive into Japan’s fast-changing influencer marketing landscape. We cover everything from the latest trends like TikTok Shop and inbound travel campaigns, to what makes Japan a unique market for creators, and how Hotice is helping global and domestic brands succeed here. Jin also shares case studies with Marriott and Amazon, gives an inside look at Hotice’s culture and career opportunities, and tells his own story of moving from global corporations into the startup world. This conversation will give you practical insights and a behind-the-scenes view of working in one of Japan’s most exciting industries. About Hotice Learn more about Hotice at https://hotice.jp/ About Jin Hirota Senior Account Executive at Hotice Connect with Jin on LinkedIn   / jin-hirota-a78b1916b   Chapters 00:00 What is Hotice? 01:19 The Influencer Landscape in Japan 03:11 Platforms & Audiences 05:24 Winning Categories & Common Brand Mistakes 07:23 Hotice Services & What Sets Them Apart 09:33 Case Studies: Marriott, Amazon & Campaign Results 10:57 Company Story & Values 13:45 Work Environment & Day in the Life 17:10 Hiring, Growth & What It Takes to Succeed 25:59 Jin’s Career Journey 28:48 Advice for Global-Minded Candidates ------- Thank you for watching our video! If you like what we're doing, subscribe to our channel. There is more to come. 🔴 Subscribe to our Channel    / @buildplusrecruitment   ✚ About Build+ Tech Recruitment in Tokyo Build+ specializes in helping you find your next job in Japan's tech industry. We work with the most innovative companies, from small startups to large enterprises. Interested in tech jobs in Japan? Visit our website! https://www.buildplus.io ✚ Follow Build+ on Social Media LinkedIn:   / buildplusrecruitment   Facebook:   / buildplusrecruitment   X:   / buildpluscareer​   Instagram:   / buildplusrecruitment   TikTok:   / buildplusrecruitment