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You know a discount shown as a percentage sometimes feels bigger than the exact same savings shown in dollars? In this video, we explore the psychology behind how our brains compare prices and why different discount formats can lead to the same final result — even though they look very different. 🔍 In this video: • What the Rule of 100 is • When percentages work better than dollar amounts • How format changes perception • Real-world examples from retail and online stores 📈 Pattern Recognition: Learn to quickly spot which discount presentation gives clearer information — and how the framing affects your decision-making. 🔄 Related Cognitive Patterns: • Price framing • Anchoring effects ⚠️ Disclaimer: This content is for educational and informational purposes only, based on psychological and behavioral research. It does not constitute financial, purchasing, or life advice. The character “John” featured in this video is a fictional narrator used for storytelling and explanation. Any resemblance to real individuals is coincidental. #PricingPsychology #BehavioralEconomics #RuleOf100 #ConsumerBehavior #PriceFraming