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Sophisticated marketing and practice-enhancing strategies can help bring patients to a surgeon's practice. However, the ability to retain these patients and also convert the consultations into surgical procedures depends on the art of consultation. This very important aspect of clinical practice is seldom taught in the medical school. We will discuss many aspects of the art of consultation, which were learned in my practice over the years. This webinar will focus on the process that takes place in the practice after the first ringing of the phone and after having successfully gotten the word out. Essentials of the successful and artful consultation will be discussed: the phone inquiry, the follow-up after the phone call, the in-person contact and the ability to retain these patients and convert consultations into surgical procedures. A patient's overall experience with a practice influences his or her decision to move forward with a surgery or procedure. Because of this, it is important for practices to create bonding opportunities that establish strong relationships and result in a positive experience; this does not happen without careful and deliberate planning. Practices with high conversion rates enjoy their success because every action taken during the process is dedicated to building strong relationships with patients and having a great staff and a dedicated patient coordinator. To consistently achieve high conversion rates, it is important to consider the tips that will be outlined in this webinar. The webinar "How to deliver a successful consultation" will be held on September 18st at 01PM (Rome time). Info and Free Registration here: https://www.maurizionava.it/mbn2020/a... We wait for all of you! Thank you. #MBN2020 #NeverStopLearning #Surgery ► Instagram: / mbncongress ► Twitter: / mbncongress ► Linkedin: / dott-maurizio-nava ► YouTube: http://bit.ly/DottMaurizioBrunoNava ► MBN2020: https://congress.maurizionava.it/