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In this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster. Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started. You’ll learn: ✅ What makes a book the wrong one ✅ How to choose the right book for your goals ✅ Using AI in writing without sounding robotic ✅ Common publishing mistakes to avoid If you want to write a book that works for your business, this episode is for you. SHOW CHAPTERS 00:00 Introduction and Guest Welcome 00:29 Ali Machete's Journey into Publishing 01:34 From Simon & Schuster to Freelancing 03:05 Helping Authors Publish the Right Book 04:27 Examples of Writing the Wrong Book 08:22 Strategies for Writing the Right Book 14:06 Types of Nonfiction Books 22:08 Impact of AI on Publishing 28:03 Final Advice and Training Course Connect with Ally: LinkedIn - / allysonemachate Join her free webinar training, Don’t Write the Wrong Book, where she walks through a step-by-step process for writing a book that supports your goals. Register here: offers.thewritersally.co 👉 m/dont-write-the-wrong-book-louisemcdonnell She also offers a free book strategy call for aspiring authors via her website: thewritersally.com If you enjoyed this episode, be sure to subscribe because more like this is on the way! If you'd like to book a call to see how I can support you head over to my website here - www.sellonsocialmedia.academy/hello And please connect on social media and let me know what you thought of this episode! LinkedIn: / louisemcdsocial Instagram: / sellonsocialm Facebook: / sellonsocialm Facebook Group: / sellonsocialmedia