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If you’re building a personal brand or business without protecting your intellectual property, you’re gambling with your future. This video explains why IP comes first, how people lose everything overnight and why serious builders stay quiet until the foundations are locked in. =========================== 🎯 Apply for a P.H.A.S.E.S.® Brand Authority Clarity Call If you sell your judgement to businesses and your growth has stalled despite strong delivery, this call is for you. I will pinpoint where perception, positioning, or authority is constraining deal quality and where the real commercial leverage sits. Apply here → https://form.typeform.com/to/NMBaLQAl =========================== ⏰ Timestamps 0:00 - Intro: Do You Have Your Intellectual Property? 1:00 - Why Are You Not Protecting Yourself? 2:05 - This Happens Far Too Often 3:38 - Invest and Secure the Fundamentals 4:18 - IP Protection Clip 5:15 - We Need to Build Responsibly 5:50 - IP Is More Than Just Protection 8:03 - What Are You Doing to Build a 7-Figure Brand? 10:07 - Outro: If You Truly Believe It, Protect It