MARTELL – SWIFT CONVERSATIONS | EP2 w/ Abi Babalola , hosted by Sheniece Charway скачать в хорошем качестве

MARTELL – SWIFT CONVERSATIONS | EP2 w/ Abi Babalola , hosted by Sheniece Charway

In this episode of Martell’s Swift Conversations, cultural tastemaker and tour director Abi Babalola sits down with the Martell Cultural Ambassador Sheniece Charway to discuss her remarkable journey behind the global rise of Afrobeats. From her early days in the studio with her uncle JJC, to producing music videos alongside her brother Moe Musa, to now leading arena and stadium productions through her company Hera Touring, Abi shares the untold story of the business of touring and the powerhouse operation behind Afrobeats’ biggest global moments Together, they explore the evolution of African live shows, the discipline and creativity required to manage different tours and what it means to pave the way for the next generation of women in music. Discover more about Martell’s journey with Afrobeats: https://www.martell.com/en/martell-af... #martellxafrobeats #Martell Please enjoy responsibly. Forward only to people of legal drinking age. CHAPTERS 00:00 - 05:30: Swift Conversations Opening 05:30 - 07:15: Early Journey Working in Afrobeats 07:15 - 10:18: Community & Collaboration 10:18 - 13:50: Lessons, Pitfalls & The Evolution of Afrobeats 13:50 - 17:41: Making It Work Against All Odds 17:41 - 20:45; Creative Direction & Shaping the Visual Identity of Afrobeats Shows 20:45 - 24:34: Dealing with “Impossible” Moments & Managing Stadium Tours 24:34 - 30:12: Skills, Growth & Professional Discipline 30:12 - 35:11: Scrutiny, Standards & Handling Pressure 35:11 - 39:21: Women in Touring, Opening Doors & Building the Industry