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Email Personalization Tips

If you’re an email marketer who wants to boost click-throughs, we’ve got the perfect event for you. Join Fresh Relevance’s invitation-only session, where our email personalization experts will share initiatives to help you maximize engagement and increase your click-through rate. As we are unable to get together in person, we’re eager to bring our physical (and more fun) event experience to your homes. We’ll supply the virtual platform for you to gain insights and learn from your peers, while networking from the comfort of your own special space. Key topics: Discover our 4 quick wins to email personalization Tips and best practice shared by industry leaders Buckets of inspiration for your next email campaign #email #marketing #dotdigital ▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬ 00:00 - Intro 02:11 - Creating personalized emails at scale 05:33 - Data capture 10:47 - Dynamic images based on context 16:12 - Product recommendations 19:54 - Send triggered emails 28:28 - Action points 29:55 - Prospect, personalize, propel [dotdigital] 44:43 - How to encourage loyalty through your email marketing [eFocus Marketing] 1:00:13 - Q&A ▬ More Videos ▬▬▬▬▬▬▬▬▬▬▬▬ Subscribe to @freshrelevance : https://bit.ly/FR-YT ▬ About Fresh Relevance ▬▬▬▬▬▬▬▬▬▬▬▬ #freshrelevance helps marketing, CRM, eCommerce and merchandising teams deliver personalized customer experiences across web, email and app with an extensive set of solutions, integrations and intuitive UI. Our versatile personalization and decision engine integrates with your stack and can be used across teams. We enable you to design and execute highly effective personalization campaigns from start to finish - no technical expertize needed. Functionality includes cross-channel experiences, product recommendations, triggered emails, behavioral targeting, social proof, testing and optimization and much more. Website: https://www.freshrelevance.com/solutions ▬ Social Media ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► LinkedIn:   / fresh-relevance   ► Facebook:   / freshrelevance   ► Twitter:   / freshrelevance   ► Instagram:   / freshrelevance   ► Pinterest: https://www.pinterest.co.uk/frelevance/