Digital Nomad to Marketing Maven: How Katherine Built Catalyst Across Time Zones скачать в хорошем качестве

Digital Nomad to Marketing Maven: How Katherine Built Catalyst Across Time Zones

This episode features Katherine Tuominen, founder of Catalyst Brand Strategy — a boutique PR and communications agency working with impact-driven founders in wellness, health, and purpose-led industries. With over a decade in the game, Katherine helps brands turn complex ideas into clear positioning, credible media visibility, and long-term authority, blending data-driven strategy with human-centred storytelling. Her path to Catalyst is anything but linear: born in Finland, raised in Australia, now living as a digital nomad (currently Brazil), running an Australian-registered business with a remote team spread across the US, the Philippines, and Europe. We get into the real mechanics behind making that model work — async workflows, “zone of genius” roles, tight approvals, and why she treats project delivery like baking a cake (no ripping ingredients back out halfway through). Katherine also shares hard-earned founder lessons on contracts, runway, client loss, cashflow delays across borders, and using AI to save serious time without trashing brand voice. If you’re building a service business and want growth without burnout, this one’s a practical listen. Connect with Katherine on LinkedIn:   / katherine-tuominen   Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow 00:01 - 02:34: Origins, Setup, and Current Structure 02:34 - 06:40: Managing a Distributed Team and Async Workflows 06:59 - 12:16: Catalyst Evolution and the Holistic Marketing Approach 12:35 - 19:17: Contracts, Cash Flow, and Resilience 21:22 - 30:24: AI Adoption, Automation, Future Plans, and Guidance