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Why does fundraising always matter—but somehow never make it to the top of your to-do list? For many nonprofit leaders, fundraising feels important, yet it’s constantly pushed aside by urgent program needs, staff issues, and daily fires. In this episode of Huddle Up with Mark The Fund Coach, we unpack why relationship fundraising is so easy to avoid—even when you know your organization depends on it. You’ll learn what’s really going on beneath the surface, why this isn’t a discipline problem, and how to make fundraising a clear, sustainable leadership priority without working longer hours or becoming someone you’re not. Tune in, and let’s huddle up! **FREE RESOURCE ALERT!** FREE GUIDE: 5 Habits of Executive Directors Who Land Big Gifts: https://bit.ly/4hFkOth Connect with me on LinkedIn: / mlduncan To get this video podcast in your inbox, visit and subscribe here: https://www.thefundcoach.com/opt-in Check out the Relationship Fundraising Academy: https://www.thefundcoach.com/rfa Need 1:1 Coaching? Click here to schedule a strategy session to discuss your fundraising needs: https://www.thefundcoach.com/discover... Windfall - Wealth Analytics Report: https://analytics.windfall.com/partne... Subscribe to the podcast on Apple -https://podcasts.apple.com/us/podcast... or Spotify https://open.spotify.com/show/03LPM7z...