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You weren’t meant to soften your power to make your price more palatable. You were meant to lead with it. In this episode, we’re going deep into the emotional patterns that keep even ambitious women plateaued in pricing that reflects who they used to be—instead of the identity they’re stepping into now. If you’ve ever padded your offer with extra bonuses “just in case,” quoted a price and felt a pang in your stomach, or stayed at the same rate a little too long—this conversation will shift everything. Because your pricing isn’t just a business decision. It’s a declaration of who you’re becoming. We’ll break down: 6 signs your pricing is still protecting, pleasing, or playing small. Why even successful women shrink their numbers—and how to stop. How patriarchal money conditioning sneaks into your offers. Key coaching questions that reconnect you to your power. What emotionally clean pricing actually looks and feels like. ~~ For full show notes, transcript, and to grab Kendall's free pricing guide, click here: www.themoneycoachschoolpodcast.com/105