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Influence Clients with C.A.R.E.

How do you influence others to change, especially when you don’t have positional authority? You don’t. Find out what to do instead on today’s episode of the Consulting Matters podcast. I've been getting into the real systemic issues on the Consulting Matters podcast that make our influence with clients harder than we might think. A couple of weeks ago, I got into the differences between stakeholder and shareholder capitalism. Last week, I had Bob Emiliani on the show to share his research on the differences between progressive and classical management. If you missed them and are curious about the real issues that stand in the way of the people-centered work environments and societal systems we long for, check them out at BetsyJordyn.com. My goal wasn't to bum anyone out but to give a reality check of the limits of our influence and how to care, just not too much. But today, I want to end this mini-podcast series with some guidance on how to find the wins we can, because even if we can’t change everything... we can create influence with C.A.R.E. My C.A.R.E. framework summarizes my approach to persuasion, which is: Influence is persuading people to make decisions and choices that serve their best interests and the best interests of others. It’s not about convincing others to want what I want or trying to create buy-in for a change that comes down from on-high and could serve the company in the short-term, but harm it and others in the long-term. In this episode you'll hear: How to connect with the clients you want to influence as people first How to ask great questions that get beyond surface-level information to make clients feel seen and understood How to reframe perspective by organizing disparate thoughts and ideas into logical categories, providing clarity of thought and action How to encourage right actions that align with what is your client wants, what is in the best interest of themselves and the realm they are responsible for AND give them the that they have what it takes to succeed Influence is a powerful skill that can be used for good or bad, depending on who you’re trying to convince and why, and whose interest it serves. But in the hands of a purpose-driven consultant or coach, without positional authority, this is where and how we get our wins. Tune in to learn how to influence with C.A.R.E. Chapters 00:00 Influencing Change Without Authority 07:31 The CARE Model: Connecting with Clients 15:42 Asking Great Questions and Deep Listening 21:44 Reframing Perspectives for Clarity 29:22 Encouraging Right Actions for Change Next Steps 1. Practice C.A.R.E. with your next client: Pick one element—Connect, Ask, Reframe, or Encourage—and focus on doing it exceptionally well in your next conversation. 2. Join the Common Good Consulting & Coaching Consortium: This is your last week to get on the interest list. Go to www.betsyjordyn.com/common-good. 3. If you need help positioning yourself for greater influence with clients: Learn more about my VIP programs or book a call at www.betsyjordyn.com. About me: Betsy Jordyn is a brand messaging expert, business mentor, and host of the Consulting Matters podcast. A former Disney consultant turned purpose-driven entrepreneur, she helps consultants and coaches clarify their unique value, build magnetic brands, and grow businesses that make a real impact. Subscribe to Consulting Matters for deep dives into the art and business of transformation. Ready to position your expertise for greater income and influence? Visit www.betsyjordyn.com/services to get started. Let’s be friends! Connect with me on LinkedIn:   / betsy-jordyn   Do you want proven strategies to get you the clarity & confidence you need to go after the consulting or coaching clients, impact & income you’re ready for? When you know the value of what you do and convey it with clarity, building a highly profitable, purpose-driven consulting or coaching business isn’t just possible, but inevitable! Get the FREE audio training here: https://www.betsyjordyn.com/opt-in #Consulting #Coaching #Entrepreneurship