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Who Mona King Is Founder of Mona King Creative Design Studio Provides creative services to help businesses grow through branding, graphic design, and web design Connects corporate branding with creativity UK-based designer with 17 years of experience Website: monaking.co.uk Email: contact@monaking.co.uk Core Message of the Presentation Creativity and simplicity can coexist in professional design — and strong branding drives business growth. Top Web Design Trends She Shared Dark mode websites Micro-interactions (small animations that improve user experience) Sustainable/eco-friendly design Minimalist layouts High-contrast and earthy color palettes Text-only hero sections 👉 Emphasis: Modern websites should be visually strong but uncluttered. Branding Strategy Highlights Choose brand colors by extracting them from photos Use tools like Photoshop or Canva to identify color codes Maintain consistent branding across platforms Illustrations can outperform photos because they: Load faster Feel more unique Strengthen brand identity Audience takeaway: Consistency builds recognition and trust. AI in Design — Her Expert View AI is a powerful assistant for: Generating color schemes Creating wireframes BUT it cannot replace human creativity or client understanding 👉 Recommendation: Use AI to enhance your process — not to replace professional judgment. Big Strategic Insight The human touch remains a competitive advantage. Designers who conduct interviews, understand client needs, and apply experience will outperform AI-only approaches. Why This Matters for Business Owners Strong branding directly impacts growth Simplicity often converts better than complexity Professional design is still a human-led discipline AI should be treated as a tool — not the strategist