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Five Questions Over Coffee with Arup Biswas

Five Questions Over Coffee with Arup Biswas | It's Not Rocket Science Podcast Welcome to this episode of "It's Not Rocket Science: Five Questions Over Coffee"! In this engaging conversation, host Stuart Webb sits down with Arup Biswas, founder of Klaxon AI, for a deep dive into how artificial intelligence is disrupting the world of audio and podcast advertising. If you’re a business owner, marketer, or curious about making your message heard in a crowded market—cost-effectively and with laser-focused targeting—you won’t want to miss this insightful discussion. Summary In this episode, Stuart and Arup discuss: The core challenges small businesses, marketing agencies, and recruitment firms face in traditional radio and podcast advertising—including high costs, technical barriers, and lack of expertise. How Klaxon AI makes professional-quality audio adverts accessible to everyone in minutes, using cutting-edge AI for scripting, voiceovers, and background music. The ability to hyper-target adverts to specific audiences and geographies, maximizing relevance and return on ad spend. The surprising ongoing strength of radio listenership alongside the podcast boom, and the science behind why audio advertising is so effective. Practical advice, free resources, and a demo opportunity for anyone interested in trying out AI-powered audio ads risk-free. Timestamps & Key Points 00:00:00 – Introduction Stuart welcomes Arup, introduces Klaxon AI, and frames the conversation. 00:01:19 – Ideal Audience for Klaxon AI Arup outlines three core user groups: marketing agencies, recruitment agencies, and SME business owners—especially those who've found radio advertising historically out of reach. 00:02:36 – The Problem Klaxon AI Solves Biggest barriers: cost, complexity, and technical know-how. The traditional process involves multiple professionals, studios, and high costs. 00:04:55 – How Klaxon AI Works Self-serve platform: Enter basic info, auto-generate a script, choose voices/music, and get a pro advert in under five minutes. No expertise needed; a truly DIY solution. Fully managed service also available, including ad placement and analytics. 00:09:09 – Cost-Effective Targeting Use of connected devices (smart speakers, smartphones, etc.) enables highly targeted campaigns by demographics, geography, and more—so you only pay to reach the right people. 00:10:34 – Free Advice and Resources Arup recommends radiocentre.org (UK radio industry stats) and rajar.co.uk (radio audience data). Invites listeners to try Klaxon AI’s advert creation tool—free to use until you choose to download. 00:13:17 – Arup’s Background & The Power of Audio Journey from newspaper journalism to digital media and ad tech. Why audio sticks in the mind: scientific insights on recall and engagement from research studies. 00:17:25 – Beyond Broadcast: Other Uses of Audio Adverts Don’t limit your audio ad to radio/podcast! Use it on your website, in newsletters, emails, or on social media to amplify your reach. 00:19:41 – Podcast Advertising and Niche Audiences Podcasts are highly niche—much like specialized blogs but with fewer competitors. The power of getting your ad in the right podcast for your target audience. 00:22:46 – Final Thoughts and Subscription Details Stuart invites listeners to subscribe for more expert advice and resources. Resources & Links Try Klaxon AI’s Audio Ad Creation Tool: www.systemise.me/free-stuff Find all the links mentioned in this episode, including UK radio industry stats, audience data, and access to the free advert creation tool. Radio Industry Data: Podcast & Show Subscription: Stay up-to-date with upcoming guests and episodes: Systemise Me Subscribe Why Watch This Episode? If you've ever thought audio advertising was too complicated, expensive, or out of reach for your business, this conversation will change your mind. Discover how AI is democratizing professional advert creation, why targeting matters now more than ever, and how you can get started—no studio or technical expertise required. Plus, grab industry resources and a free demo opportunity via the show’s exclusive vault. Don’t forget to like, subscribe, and check out all the free resources provided! 👉 www.systemise.me/free-stuff #AudioAdvertising #PodcastMarketing #KlaxonAI #SmallBusinessMarketing #ItsNotRocketScience #FiveQuestionsOverCoffee #AIinMarketing Subscribe for more marketing insights, free tools, and practical advice—from real-world experts.