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In this episode, Michaël sits down with Ovie Faruq, Co-Founder of REKT, to explore how a free NFT evolved into one of the most talked-about brand coins in crypto. From building community in the depths of a bear market to scaling REKT into a $500M ecosystem, Ovie shares the lessons he’s learned along the way. The conversation dives into key topics like the difference between meme coins and brand coins, why community-first projects can 50X, and how REKT is expanding beyond crypto into real-world products. This is a must-watch for anyone curious about altcoins, community building, and the future of brand-driven tokens. - OKX partner: Sign up at https://www.okx.com/nl/campaigns/cryp... , Create your OKX account through my link to be one of the first to get access to the exclusive crypto events we are hosting next! 🧡 - Follow our guest here: X: https://x.com/osf_rekt Rekt Drinks: https://rekt.com/ - Get in touch in the comments below or head to: ✖️ X: https://x.com/CryptoMichNL 📸 Instagram: / cryptomichnl 📺 YouTube: / @michaelvdpoppe - Chapters 00:00 Market Dynamics and Rate Cuts 04:35 Trading vs. Building: A Personal Journey 08:53 The Evolution of Crypto Cycles 12:01 The Rekt Ecosystem: From Meme to Brand 17:30 Marketing Strategies: Organic Growth vs. KOLs 21:18 Valuation and Brand Sentiment in Crypto 25:27 Token Utility and Community Engagement 31:03 Challenges in Manufacturing and Scaling 37:00 Future Prospects: Expansion and Partnerships 47:19 Lessons Learned: The Reality of Token Launches 52:39 The Future of Community-Based Tokens - Disclaimer: The content provided is for informational purposes only and should not be considered financial advice. Always do your own research and consult a licensed professional before making investment decisions. Michaël van de Poppe may earn commissions from affiliate links.