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If gratitude practices feel fake, there's a reason—and it's not you. After 25 years as a Master Certified Coach and 10,000 hours working with clients, I've discovered a fundamental problem with how modern gratitude interventions work. In this video, I break down: Where gratitude practices came from (the journey from philosophy to positive psychology to corporate wellness) What the research actually shows (effect size 0.19—small, but marketed as transformative) Why forced gratitude becomes toxic positivity The deeper ontological problem the wellness industry misses What actually works instead (hint: it's not more gratitude journaling) The gratitude industrial complex has turned an ancient virtue into a billion-dollar productivity technique. Corporate wellness programs push gratitude journals while refusing to address burnout, poor management, and systemic problems. Researchers found small benefits. The industry markets transformation. And we stay stuck in the gap. This isn't about being ungrateful. It's about understanding the mechanism that makes forced gratitude backfire—and learning what actually creates lasting change. 📚 RESEARCH REFERENCED: Meta-analysis: Lau et al. (2025), PNAS - 145 studies, effect size 0.19 Harvard mortality study: Chen et al. (2024), JAMA Psychiatry Emmons & McCullough (2003) - original gratitude intervention research CHAPTER MARKERS 00:47 Whose idea was it? 03:09 What does it achieve? 04:21 When it fails: 04:48 When it fails: #1 Emotional suppression 05:14 When it fails: #2 Gratitude shaming 05:48 When it fails: #3 Corporate manipulation 06:13 The neuroscience 06:42 The ontological approach 08:54 The equanimity alternative 10:25 What works: 10:34 What works: #1 Acknowledge reality first 12:00 What works: #2 Question corporate gratitude programs 12:26 What works: #3 Practice observation without judgement 12:46 What works: #4 Let authentic gratitude emerge -------------------------------------------------------------- VISIT MY WEBSITE: https://neilbierbaum.com SUPPORT ME ON SUBSTACK: https://substack.com/@neilbierbaum VISIT MY LINKEDIN PAGE: / neilbierbaum SIGN UP FOR MY ONLINE SELF-COACHING COURSE: https://neilbierbaum.com/self-coachin... SIGN UP FOR MY ONLINE SELF-COACHING COURSE (EXECUTIVE VERSION): https://neilbierbaum.com/self-coachin... VISIT MY AMAZON AUTHOR PAGE: https://www.amazon.com/Neil-Bierbaum/... ================================== © Neil Bierbaum This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required.