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📌NEW – I’ve launched a private space with all my templates, GPTs, scripts and more. You can ask unlimited questions there, and I’ll be there to help as you go.👉https://www.skool.com/theconversioncl... Tired of paying too much for your Google Ads? In this video, I share my insights on how to lower CPC on Google Ads using three practical, no-nonsense strategies. Whether you're running a tight budget or looking to optimise your ad performance, applying these strategies will help you get ahead of the competition while spending smarter, not harder. Skip to section: 00:00 What is Google Ad Quality Score? 02:09 Setting up your keywords 06:12 Creating compelling ad copy 08:43 Optimising your landing pages for better CPCs ⏯️ Hungry for more videos? Check these out: How to add negative keywords to your Google Ads & match your audience's search intent: • How to Add Negative Keywords in Google Ads... How to optimise Google Ads: • How to Add Negative Keywords in Google Ads... Keep your Google Ads relevant & effective with keyword research (the $73 million formula): • How to do Keyword Research for Google Ads ... ✅ More related resources: Find your perfect Google Ads budget using my calculator tool: https://josiahroche.co/google-ads-bud... 5 ways to improve your Google Ads Quality Score: https://josiahroche.co/blog/improve-g... How I turned $1 Into $73 million with Google Ads: https://josiahroche.co/google-ads-ebook/ 🎧 Tune into The Conversion Clinic podcast: https://open.spotify.com/show/2S4f67H... ➡️ Frequently Asked Questions (FAQs) Q: What is CPC in Google Ads? CPC (Cost per click) is one of the most important digital marketing metrics to track. It’s what you pay each time someone clicks on your ad. Lowering it means you can drive more traffic for less money. Q: Where can I see my Google Ads CPC? To view your current CPC, go to the Campaigns section in your Google Ads account. Here, you should be able to see "Avg. CPC" column; this shows you the average CPC for all your ads. Can I predict my CPC before launching Google Ads? If you're getting started and want an idea of your projected cost per click, use Google's Keyword Planner. This platform will provide an estimated average CPC for your Search Network campaigns, allowing you to make more strategic and effective decisions. Q: How can I lower CPC on Google Ads? You can use manual CPC bidding, focus on targeting the right audience, and improve your ad quality score. These tactics reduce unnecessary costs and boost performance, all while allowing you to keep relevant ad placements. Keep in mind that reducing your CPC may require rounds of testing as it can take time to figure out what resonates with your audience. Q: What is a good CPC for Google Ads? A good CPC depends on your industry and goals. But in general, the lower your CPC, the better. It’s important to make sure that, in trying to lower your Google Ads CPC, you’re not compromising the quality or relevance of your ads. Q: Does manual CPC bidding work better than automated strategies? There are pros and cons to both. Manual CPC bidding lets you set the max amount you want to pay per click, giving you more control. However, with more control comes additional responsibility. Automated bidding is great because it removes a lot of the heavy lifting and guesswork from setting bids and helps you meet your performance goals. With Google’s Smart Bidding, you can also set a target ROAS, which is great for optimising your ad groups and maximising campaign results. Q: What is the formula for CPC? CPC = Total Cost of Clicks ÷ Total Clicks. Simple math to track your spending. 🖰 Need help getting your marketing off the ground? I’m only a click away: https://josiahroche.co/book-meeting/ 👍 Don’t forget to comment, like, and subscribe to The Conversion Clinic YouTube channel: / @theconversionclinic -------------------------------------- ☑ Website -- https://www.josiahroche.com.au/ ☑ LinkedIn -- / josiahroche ☑ Instagram -- / josiahroche.co ☑ Threads -- https://www.threads.net/@josiahroche.co ☑ Facebook -- / jrrgoldcoast #GoogleAds #HowToLowerCPC #ManualCPC