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Inflation, Tariffs, Consumer Shifts & Retail Growth Strategy - How Retailers Can Survive and Thrive in a Volatile Economy. In this episode, Dr. Rebecca Homkes, London Business School lecturer, Duke faculty member, and author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, breaks down the economic outlook in 2026, the realities behind sticky inflation, tariffs, consumer sentiment, and how retailers can build a retail growth strategy that actually works in volatile conditions. Rebecca explains why uncertainty is the best time to grow, how her Survive, Reset, Thrive (SRT) loop framework helps leaders stabilize and reset, and why the K‑shaped economy is reshaping retail. If you’re building a retail growth strategy for the year ahead, this conversation gives you the tools to thrive. What You’ll Learn The truth behind the economic outlook in 2026 Why GDP strength doesn’t match consumer reality How to apply the Survive, Reset, Thrive framework Why value doesn’t mean lower prices How to navigate the K‑shaped consumer economy Where AI actually drives results in a retail growth strategy The must‑win battles for retailers in 2026 📌 Like and Subscribe to The Retail Razor channel for more sharp insights on retail strategy, consumer behavior, and the future of retail in volatile and uncertain times! 👉 Subscribe to our Newsletter: https://retailrazor.substack.com 👉 Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/ Retail Razor Show S6:E2 Released on February 24, 2026 Guest info *Dr. Rebecca Homkes / rebecca-homkes https://www.rebeccahomkes.com Author, Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times https://a.co/d/0aXECIB2 Rebecca Homkes is a high-growth strategy specialist, CEO and executive advisor. After more than a decade of advising her clients on developing, executing and innovating on strategy, Rebecca is sharing her proven and practical playbook in Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, Advisor and Faculty at the Boston Consulting Group focused on AI and Climate and Sustainability, and a former fellow at the London School of Economics Centre for Economic Performance. A global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the boards of many high-growth companies. She earned her doctorate at the London School of Economics as a Marshall Scholar and is now based in Miami, San Francisco, and London. Chapters 00:00 Teaser 01:10 Show Intro 04:40 Welcome Dr Rebecca Homkes 05:46 The Survive Reset Thrive Framework 08:04 Real World SRT Success Stories 12:55 Macro Economic Outlook for 2026 17:38 Understanding the K Shaped Economy 19:39 Value vs Price Strategy 24:06 Differentiation and Competitive Advantage 26:41 Store Strategy and Expansion 30:37 Consumer Experience and AI 32:34 B2B Software Experience Gap 34:04 Financing and Inventory Strategy 36:28 Supply Chain Robustness 38:10 No Regret Moves 40:40 Defining Right to Win 43:45 Hard Reset Strategy 45:51 Strategic Center of Gravity 48:24 Must Win Battles 49:34 Closing and Contact Info 51:36 Show Close #Retail #retailstrategy #economicimpact #RetailInnovation #AI #agenticai #aiagents #retailpodcast #podcast #retailgrowth #economicoutlook #surviveresetthrive #inflationimpact #RebeccaHomkes #RetailRazor #RicardoBelmar #CaseyGolden #Kshapedeconomy #AIinRetail #retailuncertainty #storestrategy #commerceleaders #csuite #retailtrends