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With new alternatives, greater scrutiny on the quality of learning, and fierce competition for enrollments, attracting and retaining students has become increasingly difficult. The enormous challenge facing higher education is how to respond to the rapidly evolving expectations of today’s students. Delivering on a new higher education value equation starts with meeting a fundamental set of needs to create the conditions for students to not only thrive but receive and perceive meaningful value from the learning experience itself. This session will explore the hierarchy of student needs and how this framework can be used to address the issues of equity and access, belonging, engagement, and, ultimately, student value. Attendees can expect to learn: How colleges are capitalizing on pandemic learning to remove the barriers of affordability, time, and geography to attract and retain students The institution's role in fostering community - the foundation for effective learning- at a time when courses are taking place primarily virtually, and in the near future when students expect to retain some element of online learning once it is safe to return to campus The need for institutions and faculty to harness "small data" to create feedback loops to evaluate the learning experience, in the moment and overtime Speakers Nina Angelo VP of Product Marketing, Top Hat