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From musical theatre to the world of wine, Amanda McCrossin took a major pivot in her career after finding her calling in the wine industry. Eager to learn as much about wine as possible, she trained as a sommelier before embarking on her content creation journey. Making Wine Content Relatable and Educational In this episode of The Spirit Guides, host Tequila Jay Baer sits down with Amanda McCrossin, the Sommvivant, to hear about her unconventional path, starting as a musical theater major and even standing in for Reese Witherspoon, before finding her passion for wine. Amanda takes us through her roles in New York as a sommelier to teaching herself a crash course in Napa Valley wines when she moved to California. Taking after top YouTubers, she decided to start vlogging her experience of visiting different wineries for 30 days straight to learn more and document her journey. This challenge not only expanded her wine knowledge but also honed her video production skills, laying the foundation for her future as a content creator. Amanda explains some of the challenges and rewards of distilling complex wine information into bite-sized, relatable content for her nearly half-million followers. We also hear about her work with brands, both wine-related and non-wine brands like Papa John’s, and how each collaboration has been different. In This Episode: • Amanda’s background in musical theater • How an early mentorship helped Amanda learn about wine • The challenges and rewards of explaining wine knowledge through short-form content • The advice Amanda got when she started making content • Why Amanda became a content creator • Why quitting her job right before the pandemic kickstarted her career • How Amanda measures “good” • How Amanda describes her career to her parents • The differences when working with non-wine brands like Papa John’s • Upcoming collaborations and projects • Amanda’s thoughts on using wine barrels for spirits • Amanda’s ultimate food and drink recommendation • Someone Amanda would love to sip wine with Resources: • Follow Amanda on Instagram https://www.instagram.com/sommvivant/... • Follow Amanda on TikTok https://www.tiktok.com/@somm_vivant?l... • Amanda's Website https://www.amandamccrossin.com/ • Sommvivant Website https://sommvivant.me/ This podcast is brought to you by LoveScotch.com https://www.lovescotch.com and produced by our friends at Content10x.com https://www.content10x.com About The Spirit Guides The Spirit Guides takes you behind the scenes of the spirits industry, revealing the unexpected journeys of ordinary people who became extraordinary influencers and entrepreneurs. From whiskey wizards to rum rebels, bourbon buffs to tequila teachers, this show uncovers how these passionate individuals ended up teaching the world about booze, cocktails, and beyond. Hear firsthand what it's really like to navigate the unusual path to success in this dynamic, fast-paced world. With laughter, learning, and the answers you crave, The Spirit Guides brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, YouTube, and more. Hosted by Tequila Jay Baer and sponsored by LoveScotch.com, the premier online shop for spirits enthusiasts. Find audio episodes and show information at TheSpiritGuides.info https://www.thespiritguides.info, and watch video episodes at TheSpiritGuides.video https://www.thespiritguides.video ************************************************************ 🔔 SUBSCRIBE NOW and join our vibrant community of tequila lovers and Sippers (who are fans of The Spirit Guides)!