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What if I told you one of the biggest fashion brands of the ‘80s and ‘90s just went bankrupt—again? A brand that once dominated malls, fashion magazines, and teenage closets, now barely exists. Esprit wasn’t just a clothing label—it was a movement. With its bold colors, oversized sweatshirts, and effortlessly cool aesthetic, it defined an entire generation. At its peak, the brand was a global fashion empire, selling in over 15,000 stores worldwide. But today? It’s practically erased from the fashion industry. Years of mismanagement, failed rebrands, and an inability to evolve turned Esprit from a powerhouse into a forgotten relic. The Rise And Fall Of ESPRIT What REALLY Happened To Esprit? #fashion #esprit #fashionhistory #luxury #documentary About The Fashion Fable 🎥 Videos about the rise and fall of businesses, real truths and inspiring stories of well known fashion brands and designers 🎨 Written, voiced and produced by The Fashion Fable 🔔 Subscribe now and stay updated for more 💼 Business Inquiries and Contact • For business inquiries, copyright matters or other inquiries please contact us at: [email protected] ⚠️ Copyright Disclaimers • We use images and content in accordance with the YouTube Fair Use copyright guidelines • Section 107 of the U.S. Copyright Act states: “Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phone records or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright.” • This video could contain certain copyrighted video clips, pictures, or photographs that were not specifically authorized to be used by the copyright holder(s), but which we believe in good faith are protected by federal law and the fair use doctrine for one or more of the reasons noted above.