The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision скачать в хорошем качестве

The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision

Today we’re breaking down the Anchoring Effect. How anchoring works in buyers' brains, even when they know it's happening. Then I'll walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy. We'll look at the original academic study behind the anchoring effect, the one that launched an entire field of research. And then at the end, I give you three specific ways to use anchoring in your marketing strategy. Where Else to Listen to the Marketing Podcast Please follow the MARKETING Podcast so you don't miss any episodes. You can also listen to the MARKETING Podcast on any podcast player...search "Marketing Brandon" and look for the blue podcast cover that says, "MARKETING". About the Marketing Podcast The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.