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What happens when we face the full range of emotions that we experience? Growing up in Gary, Indiana with a father in prison and a mother lured into the world of drugs, Jay shares his story including the complicated feelings that emerge when reflecting on a less than idyllic childhood. A research social science nerd who somehow fell into digital media (and loves it). Jason thinks from the perspective of the consumer and finds the point of attraction for brands. He loves working with creative folk who are passionate about building something. Brands he has worked on include the American Cancer Society, Disney Parks, Nike Women, The Home Depot, Macy's, Kimberly-Clark, SC Johnson, Novelis, Belk, and Shell. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx