Your Answer Engine Optimization Guide скачать в хорошем качестве

Your Answer Engine Optimization Guide

Presented by Zapier https://zapier.com/ 1 in 4 Zapier signups now come from AI. Not ads. Not SEO. AI answers. In this episode of The Next New Thing, Andrew Warner sits down with Zapier’s growth team — Janine Anderson and Caro Velasco — to break down how Zapier is intentionally influencing what ChatGPT, Gemini, Claude, and other AI systems say about their company. They call it GEO — Generative Engine Optimization. Instead of optimizing for Google search rankings, Zapier is optimizing for AI citations. And the numbers are already significant: AI has influenced one in four Zapier signups. In this conversation, the team walks through the real experiments behind that shift, including: Why Reddit threads show up inside AI answers How YouTube videos influence Gemini responses Why a video with only 800 views can still dominate AI citations How Zapier updates old articles across the web to change how LLMs describe the company Why surveys and original data are one of the most reliable ways to appear in AI answers And the tools they use to track AI visibility across models You’ll also see how Zapier tracks this emerging channel — even though most of the data doesn’t exist yet — using prompt simulations, AI citation tracking tools, and internal attribution surveys. If you’re wondering how companies will market themselves in a world where AI answers replace search results, this episode is one of the clearest looks at what’s actually working today. Episode Highlights / Timestamps 00:00 AI now influences 1 in 4 Zapier signups 00:28 Why companies must market to AI answers 01:12 Reddit threads appearing inside ChatGPT responses 02:24 How Zapier participates in Reddit conversations 04:30 Why older Reddit threads still influence LLMs 05:48 Changing Zapier’s positioning online 08:27 YouTube videos influencing Gemini answers 09:18 Why small creators can dominate AI citations 12:12 Influencer partnerships for AI visibility 15:00 Updating third-party articles to change AI positioning 18:09 How Zapier tracks AI citations across models 21:18 The difference between SEO and GEO 23:30 Tools Zapier uses to measure AI visibility 26:06 Why original surveys influence LLM answers 29:00 Using media coverage to appear in AI responses 31:57 How Zapier measures AI discovery internally If you’re building a startup today, this conversation may change how you think about marketing. The next battle for attention isn’t search rankings. It’s whether AI mentions you at all. 👉 Join us: https://thenextnewthing.ai/