COVID-19: Time to pump up your Marketing! скачать в хорошем качестве

COVID-19: Time to pump up your Marketing!

COVID Business injection: Time to pump up the marketing!! Now more than ever, small businesses that are being affected by COVID-19 need to ensure that their business marketing is doing its job! With several industries closing due to the current Greater Sydney lockdown, it's time to pump up the marketing, and increase your online presence, to guarantee that your business is still thriving in a pandemic. This week, Nathan sits down with Melissa J Scott from Devine Creative Agency https://divinecreative.com.au to talk about everything regarding marketing your business during COVID-19. Melissa’s details will be linked at the bottom of this article. 1. What is marketing and why is it one of the four important functions of business? 2. How can a business owner's intentions shape their personal brand and marketing strategy? 3. What does it take to have a successful marketing campaign? 4. Where do businesses go wrong with their marketing? 5. not receiving positive responses from their campaign. 6. Is marketing an expense or an investment? Mel mentions a great example of whether marketing is an expense or an investment. More about Melissa and her Marketing agency Divine Creative Melissa is passionate about working with business owners and brands that share her enthusiasm for creativity, inspiration, connection and turning industries on their heads by doing things differently from how it's always been done. Melissa has a real heretic approach to business, and so do her clients. She is the founder and director of Divine Creative Agency and also has an online education course called Connection Marketing – Rockstar Brand Edition. Divine Creative Agency has been running for over 20 years providing services around branding, content creation, high-performance websites and online marketing strategies, and video. Her clients range from small businesses to large companies turning over $500M from Rheem Australia, MDC Camper Trailers, St George Hospital, Scott Morrison MP, Jandson Homes, AMP, Diabetes NSW, and Axis Services Groups. It’s not the size that counts however, it’s about the synergy and the shared passion at reaching clients through storytelling and building connection, and building solid strategies and action plans that get long-term sales and marketing results. Divine Creative is a complete content production and marketing agency, focusing on connecting your brand and digital footprint with relevant content that gets shared and inspires customers to want to spend money with your business. "You have 3 choices right now around how to market your business… Look for new opportunities and don't be afraid to be reinvented, pivot or find new markets to target as your audience's needs have changed. You need to focus on offering solutions that are relevant to how they are feeling now, and to connect with your clients and prospects on a deeper emotional level. They have been through a really tough time and you need to adapt your marketing message to suit. To thrive, you need to remain relevant." Melissa J Scott Divine Creative Agency www.divinecreative.com www.melissajscott.com www.connectionmarketing.online