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Summary In this episode of the Book Funnel Podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Joe Solari, Managing Director of Author Nation. They discuss the evolving landscape of self-publishing, the importance of community and connection among authors, and innovative strategies for engaging readers. The conversation highlights practical self-publishing tips, the significance of authenticity in author-reader relationships, and the future of author events, including digital signing opportunities. Joe shares insights on how Author Nation aims to create meaningful experiences for authors and readers alike, emphasizing collaboration and creativity in the industry. In this conversation, the speakers discuss the importance of in-person author events, the evolution of marketing strategies in publishing, and the emergence of new models for content creation. They emphasize the need for community support among authors and explore innovative approaches to engaging with readers. The discussion also touches on the future of publishing, including the role of technology and the potential for new revenue streams through platforms like Kickstarter and Patreon. Takeaways Indie authors can benefit from real-world advice on writing and publishing. Building a community is essential for author success. Self-publishing tips can enhance productivity and marketing efforts. Email marketing can be more effective with engaging content. Authenticity is key in connecting with readers. Innovative author events can create new opportunities for engagement. Digital signing features can enhance reader experiences. Collaboration among authors can lead to new ideas and opportunities. Creative brainstorming can lead to industry-changing innovations. The future of author events may include more digital and interactive elements. In-person events foster direct engagement and feedback from authors. Authors need to adapt to new marketing strategies to thrive. The publishing landscape is evolving with new content creation models. Community support is crucial for authors navigating the industry. Innovative approaches to writing can enhance reader engagement. Kickstarter and Patreon offer new revenue opportunities for authors. Building a loyal audience takes time and consistent effort. Authors should focus on one strategy at a time for better results. Intellectual property is a valuable asset for authors. The future of publishing will involve more collaboration and community-driven initiatives. Chapters 00:00 Introduction and Setup 01:03 Self-Publishing Tips from the Trenches 03:40 Marketing Strategies and Tools for Authors 06:15 Innovations in Email Marketing 09:01 Authenticity in Author Branding 11:42 Building Community and Connection 14:21 The Future of Author Nation 21:19 Collaboration for Success 22:51 The Evolution of BookFunnel 24:31 The Importance of Networking 26:21 Innovations in Author Events 28:52 Creating New Opportunities 31:23 Leveraging Technology for Engagement 34:59 The Future of Author Interactions 40:39 Adapting to New Publishing Models 46:57 Changing the Game in Publishing 50:07 Emerging Trends in Reader Engagement 52:44 The Evolution of Author Business Models 55:24 Building Community and Audience 58:31 Navigating the Publishing Landscape 01:00:43 The Importance of Support Systems 01:04:22 Innovative Income Streams for Authors 01:07:19 Strategic Planning for Creative Projects 01:09:16 Cumulative Advantage in Publishing 01:10:33 The Future of Reader Events 01:20:07 Outro