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Content Migration Strategy

It’s a (digital)-age old story...When designing and building a website, too often companies deprioritize content. So it's no surprise that a top reason why site launches are delayed is because content is not ready. What does it look like for content to go from an afterthought to a requirement? And, what happens during a website migration when developers, designers, and content strategists collaborate effectively? We'll examine these questions through two very different content migrations. First, a regional utility company, redesigning their digital experience - who course-corrected the project by bringing in content support mid-process. Second, a global roofing company, uniting 300+ microsites in 36 countries, who prioritized content up front. You’ll walk away with a foundational approach to content migration and tips for setting expectations with stakeholders and collaborators.