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Bringing new products to market is exciting, and having the reassurance that your product is of a high quality, performs as is expected, and is measured against safety standards and regulations is vital to seeing it succeed. But product testing can deliver more than compliance; it can support the innovation process and help your growth ambitions. Topics covered in the discussion: How does product testing support a robust NPD/Innovation process? How does product testing help a business mitigate risk? How does product testing help you bring a new or altered product to market? How can product testing support consistency of quality and safety in the global supply chain? How can product testing encourage us to think more sustainably? What sort of specialist product testing does the BBA offer? A huge thank you to our panellists: Guy Asch –Test Programme Director – BBA Host – Shumaila Yousuf – Market Researcher – BBA