Скачать с ютуб Types of Channel Conflict - Horizontal conflict, Vertical conflict, Multichannel Conflict в хорошем качестве

Types of Channel Conflict - Horizontal conflict, Vertical conflict, Multichannel Conflict

In a indirect channel system where there are multiple marketing channel members and different layers there is always a possibility of channel conflict. Channel conflict occurs because different entities have different objectives. Horizontal conflict is when marketing channel members of the same level have issues with each other while vertical conflict is a conflict between two channel members that are at a different level. Dr. Chanchal Tamrakar The Marketing Channel https://www.youtube.com/themarketingc...