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Here are 20 Must-Know Digital Marketing Terms EXPLAINED - in just 5 minutes! Ever wonder what ROAS, PPC, SEO, CRO means? If you're a new business owner or new to digital marketing, the sheer amount of digital marketing terminology (jargon) can be really daunting - even for marketers! But, to save you the hassle of researching these terms yourself, we've compiled 20 common digital marketing terms and phrases that you really should understand if you're wanting to market your brand and products. At Add People, we specialise in working with small-to-medium-sized businesses - so we recognise the importance of explaining marketing terms in simple, easy to understand ways. You won't be a digital marketing expert by the end of this video, but, you will have learnt a whole lot more than you did before, in the time is takes to make brew! Comment below if we've missed any and we'll happily explain them for you! Video Chapters: 00:00 Introduction 00:34 PPC Explained 00:50 SEO Explained 01:03 Impressions Explained 01:16 Clicks Explained 01:33 CPC Explained 01:43 Click-Through Rate Explained 01:53 Search Impression Share Explained 02:17 Search Terms Explained 02:27 Keywords Explained 02:40 Negative Keywords Explained 03:05 Gross Profit Explained 03:24 COGS Explained 03:48 ROAS Explained 04:12 Conversions Explained 04:25 Conversion Rate Explained 04:38 Bounce Rate Explained 04:52 Bids Explained 05:02 Creatives Explained 05:12 A/B Testing Explained 05:24 CRO Explained ---------------------------------------------------------------------------------------- Join The Ecommerce Club: https://omniform1.com/forms/v1/landin... 👈 About This Channel: Learn Ecommerce with Add People (LEAP) is a channel we set up to help early-stage business owners learn ecommerce marketing. Through this channel, you'll learn the basics of what you need to grow your Ecommerce business from scratch to a flourishing business. You'll learn about various ecommerce marketing strategies - from the basics of running advertising campaigns on platforms like Google Ads and Amazon Advertising, to expert advice and insider knowledge to help you generate sales for your business. LEAP is produced by a leading UK digital marketing agency and Google Premier Partner, Add People. The presenters you're seeing, have years of experience in digital marketing and together help thousands of businesses grow everyday through paid advertising... and they're sharing their knowledge with you for FREE! ============================================= Learn more about Add People... Website: https://www.addpeople.co.uk/ Facebook: / addpeoplemedia LinkedIn: / add-. . Twitter: / add_people Instagram: / addpeople_uk #digitalmarketingtermsexplained #digitalmarketingterms #digitalmarketingjargon #digitalmarketingexplained #marketingjargon